Home furnishings · Career result
Repositioned Certified Window Fashions, winning more than 15% market share from direct competitors in year one and opening two new locations.
Delivered by Matt Mahoney before founding Agentic Brand Partners.
Home furnishings
Market share won from direct competitors, year one
Career result
- Problem
- An established business whose messaging had drifted from its sales priorities.
- System
- A repositioning that aligned messaging with sales priorities.
- Result
- More than 15% market share won from direct competitors in year one, and two new locations opened.
- Principle
- Positioning is only strategy when it shows up in the numbers.
Start here · Executive Brand Audit
An eight-dimension diagnostic, scored on a five-stage maturity scale, that shows leadership what is holding growth back and what to fix first.