Featured · Brand strategy · 7 min
Why durable brands compete on what can't be copied, and how to find it in your own business.
Matt Mahoney, MBA · Nov 2026
Read the essay →Insights · Field notes
Field notes on AI-powered brand strategy, go-to-market and growth systems, written for the people who make the call.
Brand strategy · 7 min
Why durable brands compete on what can't be copied, and how to find it in your own business.
Matt Mahoney, MBA ·
Agentic AI in practice · 6 min
What the manufacturing result teaches about where AI pays back.
Matt Mahoney, MBA ·
Growth systems · 5 min
One audience, one experience, one set of numbers.
Matt Mahoney, MBA ·
Start here · Executive Brand Audit
An eight-dimension diagnostic, scored on a five-stage maturity scale, that shows leadership what is holding growth back and what to fix first.